Datacop
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For $25m–$2b eCommerce brands

A technical marketing department that's already built. You just switch it on.

Two dedicated operators directing an AI workforce, backed by Datacop's frameworks and 106+ use-case library. You'll see a use-case live before the first invoice clears.

Request a call → We focus on just a few. Let's see if it fits.
Department status Live
Owned Channels +4,000 active subscribers
Web Personalization & CROWeb Pers. & CRO 5 A/B tests last month
Data & Reporting AI analyst operational
2 operators AI workforce Datacop IP
Trusted by
SEC.02 — The model

A full technical marketing department, in three divisions

The work splits into three functions. We deliver all three — or only the ones you need — each staffed by two operators + an AI workforce + Datacop's IP.

ACTIVE
01Owned Channels
Email, SMS, push & ad audiences, as a revenue engine.
ACTIVE
02Web Personalization & CRO
Your site as a tested, personalized selling surface.
ACTIVE
03Data & Reporting
The AI-ready data foundation, turned into decisions.
01
Owned
Channels

Runs the channels you own — email, SMS, push, and ad audiences — as a revenue engine. Strategy, production, automation, testing, reporting, end to end.

Specialties included
Owned Channels Specialist CRM Consultant AI Solutions Architect BI Specialist
What we're accountable for
  • Strategy & deployment of triggered campaigns, improved continuously via A/B testing
  • Execution of a segmented newsletter plan, personalized to subscriber personas
  • Full ownership of owned-channel subscriber-collection strategies
  • Weekly KPI reporting + monthly / quarterly reviews with your board
02
Web Perso-
nalization & CRO

Turns your site into a tested, personalized selling surface — on-site experiences, personalization, recommendations, and a disciplined A/B testing program.

Specialties included
Web Personalization & CRO Specialist MarTech Engineer Frontend Engineer BI Specialist
What we're accountable for
  • Full ownership of CRO strategy on your site, deployed through A/B testing
  • Deployment of fully personalized website shopping experiences based on customer profile and recent actions
  • Weekly KPI reporting of website performance + monthly / quarterly reviews with your board
03
Data &
Reporting

Builds the AI-ready data foundation and turns it into decisions — warehouse, data quality, identity stitching, attribution, and executive + ad-hoc reporting.

Specialties included
Cloud Engineer Data Governance & Tracking Architect BI Specialist AI Solutions Architect
What we're accountable for
  • Full build of an AI-ready data warehouse — a single source of truth for your business
  • Full ownership of customer, subscriber, product, campaign and shop reporting (typically in Tableau / Power BI)
  • Full ownership of the data-movement stack that centralizes your data into the warehouse
  • Deployment of an AI analyst you can query in natural language
SEC.03 — The delivery unit

How every division is delivered

Every division is staffed the same way — two dedicated operators, directing an AI workforce, backed by Datacop's IP.

AI workforcedirected by your operators
Weblayer design
Embedded website elements
Email newsletter creative
Email triggers creative
AI Analyst
Permanent reports
Ad-hoc reports
DW build
Two dedicated Operators

They own strategy & judgment — directing the AI workforce and drawing on Datacop's IP.

Two, never one
Datacop solution extras
Specialist coverage — the specialties of 9 technical marketing roles
Datacop IP — Triad frameworks, 106+ use-case library, analytical frameworks
Broader-market signal — 10+ mid-sized eCommerce brands, US & UK
Internal tooling — Email Intelligence platform, "Tableau-like" report hosting
SEC.04 — How we think · the IP triad

We don't start from a blank page. We start from a point of view.

Three frameworks anchor every engagement — and you can explore them right here. Pick a framework, then hover or click any part of the diagram to read it.

01Techstack POV
What stack we recommend and why?
02Technical Marketing Pyramid
From “raw data” to revenue.
03Datacop Atlas
Customer journey on steroids.
DATA TRACKING INFRASTRUCTURE
DATA ACTIVATION INFRASTRUCTURE
DATA STORAGE INFRASTRUCTURE
The stack, in three regions
Hover or click a region
Hover over any of the three orbital regions to preview it — or click to pin it while you read. Click again to deselect.
SEC.05 — How we start

What the first 30 days look like

No blank-page discovery. We run on a clear sequence — and you'll see a working use-case before the first invoice clears.

1
2
3
Week 1 · Days 1–7
By Day 14
By Day 30
Workshops & discovery
We onboard your team and learn your operation in depth.
Workshops on how our AI-enabled workflow actually works
A deeper walk-through of our key frameworks
Discovery meetings to understand your needs & priorities
A questionnaire shared with your broader team
Your 3-month roadmap
A concrete, sequenced plan for the next three months of cooperation — drawn from our frameworks and 106+ use-case library, not a blank discovery exercise.
First use-case live
At least one of these is shipped and running within 30 days — depending on the division you choose:
2–3web layers live on-site
a new email scenario deployed
an AI analyst answering ad-hoc questions
SEC.06 — Pricing Limited number of clients at this capacity

Human Operator + AI Workforce

Half a division2 slots open
$12,500 /mo

You keep part of the function in-house — we own the rest and are fully accountable for our part.

Full divisionLimited availability
$25,000 /mo

One complete division, end to end. Accountable for outcomes — not just tasks.

Two divisionsWaiting list
$45,000 /mo

Two divisions, run in parallel — $5,000 saved vs. bought separately.

Keep everything in-house? Train your team to adopt our AI-enabled workflows.
Request a meeting →
SEC.07 — Proof

What it's like to have us in the building

As a satisfied customer of Datacop, I highly recommend their services to any eCommerce company looking to improve their data pipelines and analytics. They built an advanced data warehouse and sanitized, transformed and segmented our data so we could visualize it properly — ingesting multiple pipelines into a single warehouse helped us scale our BI department and thrive on solid data analytics.

Michael Salvati
Head of Digital Product, OluKai
★★★★★
★★★★★

We heard rave reviews of Datacop from other brands and decided to give a few analytics reports a try — we haven't looked back since. We plan to use Datacop as our primary source of truth.

Mark Syrovatka
eCommerce Manager, Roark & Kaenon
★★★★★

Datacop has been expertly managing our CRM campaigns for over 8 months now. They've executed hundreds of targeted campaigns, often within tight deadlines, without any issues. I highly recommend Datacop for all your CRM needs.

Jan Gemrich
Marketing & Product Director, Foodora
SEC.08 — Datacop × Bloomreach Engagement

Building the Bloomreach Engagement Center of Excellence

Our goal is simple — become the #1 team in the world for applied Bloomreach Engagement. Not the biggest agency; the deepest bench of operators who actually ship results on the platform.

Founded by Lukas and Daniar, both early at Exponea (now Bloomreach Engagement) — the whole team is anchored around the platform we know end to end since 2017.

One of only 10 Delivery Verified Partners worldwide
Our history with Bloomreach
Mar 2017
Daniar joins Exponea — among the first analytics consultants in the UK.
Mar 2018
Lukas joins Exponea at the Bratislava HQ.
Mar 2019
First version of the Exponea Academy materials.
Aug 2020
Datacop is founded; first US engagement with OluKai.
Dec 2021
Team of 5; first profitable year, $139k.
Dec 2022
Second full year profitable, $342k revenue.
Feb 2024
Moves into The Spot, Bratislava's largest co-working space.
Dec 2024
Fourth full year profitable, $740k revenue.
Dec 2025
Fifth profitable year, $1M revenue; team of 12 FTEs.
SEC.09 — Team & philosophy

Quality over quantity.

We only grow when we're certain we can keep delivery exceptional. Every new team member either meets our quality bar quickly or brings a skill set that meaningfully strengthens our services as a whole — we'd rather stay small than dilute the work.

Co-founder
Lukas
CEO
Co-founder
Daniar
Head of Product & Delivery
Tomas
Head of Business Development
Johan
Fractional Head of MarTech & CDP Engineering
Chris
Head of Cloud Engineering
Dmytro
Cloud Engineer
Simona
Technical Marketing Specialist
Lubica
Technical Marketing Specialist
Hana
Technical Marketing Specialist
Laci
Technical Marketing Specialist
Filip
Technical Marketing Specialist
Ivana
Technical Marketing Specialist
Jakub
Technical Marketing Specialist
Michal
Backoffice
SEC.10 — Newsletter

The knowledge other agencies gate.

Free, always free. 50+ deep-dives on technical marketing, data and CRO — straight from the operators who run it.

Visit our Substack
50+ articles Free, always
Featured issue
Data & reporting
The Marketing Techstack in the AI Era for $25m–$2b eCommerce
Read on Substack
SEC.11 — Request a meeting

Ready to switch on your technical marketing department?

Tell us a little about your business. We work with a limited number of clients — so we review every request personally.

Tomas
Datacop
Intro call with Tomas
30 minutes
Google Meet
Limited number of clients

We'll review your details and reply to confirm the meeting.

Step 1 of 3
About your business
Yes, we are
No
Under $25m
$25m–$100m
$100m–$500m
$500m–$2b
$2b+